You hear all the talk about niche marketing online but you’re not too sure what it all means. Niche marketing is a term that was first applied to general company practices but as the technology came about, the idea expanded into the Internet marketing. The idea behind this system is that a person or company finds a little corner in a busy marketplace. For an individual person, finding a niche basically means doing what the person does best.
Finding a profitable market for companies boils down to figuring out the way the company can reach a small group of people in a large demographic group. When looked at through traditional marketing, niche marketing online is trying to get through to a certain demographic among the other demographics in the bunch.
For example: A book marketing company is aiming to get a specific set of books into readers’ hands such as murder mysteries. They will find a way to make sure that this specific group will buy these kinds of books; thus it becomes the sole focus of the company, a niche market.
For the Internet, the term resembles the way affiliate marketers discover their objective audience. Affiliate marketers will make their money by signing up with companies who have products to sell. When products are sold through the marketer, a small percentage of that sale price is returned to the marketer. In essence, affiliate marketers practice niche marketing online. Instead of focusing on a large swath of people, they look for customers who would be interested in the products they have to offer.
When you do niche marketing online, you’re trying to bond with possible buyers who are interested in the products you have. If you are an affiliate marketer for a plus size clothing store, you’ll research all the places people who shop for plus size clothes go. You can do this by finding blogs on where to find these clothes or reviews about the website. With this system, the marketer learns how to listen and respond to a certain group’s needs and creating articles and/or websites that reach out to that group.
There’s one big benefit for niche marketing online included, and that is marketers with little budget have a level playing field. Instead of having watered-down messages, the marketer can have a niche marketing campaign that includes very specific messages for a certain amount of people. These messages are generally customized toward that specific group; something general messages are unable to do. When marketing is done this way, the small business marketer can limit how much they spend.
A second benefit when marketing to smaller groups is that a marketer can be candid, not usually seen in larger marketing tactics. For example: marketers can use ads to bring in small groups of environmentalists who generally make fun of bamboo shirts and recycling bins to purchase a product based on their specific interest. Bear in mind that the ad generally wouldn’t be appealing to the large group of environmentalists. When you know this and can identify it, you have the makings for a successful niche market.